Content for Hi-Tech Marketing & Selling
 
 

public content

Writing Samples

 
 
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White paper for Qualys

Created white paper describing how qualys helps organizations comply with federal requirements for zero trust security.

"I've used Dave's talents at multiple employers over the years. Given his background as an editor-in-chief at prominent tech pubs, Dave isn't just a 'writer.' He is a content creator who interrogates the subject matter and asks the hard questions that make the finished product better. Don't be surprised if he quibbles over your messaging! The end result is that you can hand Dave an assignment and be confident that he'll take it to final with minimal direction necessary."

Mike Teeling, Former Head of Content Marketing, Worldwide at Qualys

 

10-page folio for web, print, and PDF download

11-page folio for web, print, and PDF download

 

White paper for Domino Data Lab

as businesses strive to become “ai model driven,” many are just learning about risks and consequences of models turning bad. this white paper describes how and why ai models can turn bad. it provides use cases for model risk prevention, and recommends how organizations can prevent fallout from bad models.

"Dave is a first-call ghostwriter whose copy describes complex concepts in clear language that helps Domino sell our MLOps platform to the world’s most sophisticated companies. He’s reliable, fast, and good. Highly recommended!"

David Conner, Head of Communications at Domino Data Lab

 

E-book / guide for PCI Security Standards Council

pCI Data Security Standard Quick Reference Guide explains this global industry standard and applying it to an organization's payment card transaction environment.

"Dave Buerger is a pleasure to work with - a fast, creative, and effective writer. Dave took the time to learn the subject matter well and has a keen ability for translating technical material for non-technical audiences. The physical and online editions of the Guide that Dave helped us prepare were well-received internationally by banks and merchants alike."

Bob Russo, Former General Manager at PCI Security Standards Council

 

38-page folio produced on ring-bound 5.5" x 8" physical card stock, for web, and PDF download

4,500-word interactive scrolling web page

 

Internet explainer for Normalyze

an “everything guide” to help people understand how to discover and protect an organization’s most important asset — its data.

"I have engaged Dave for ghostwriting a steady flow of projects over 20 years at three companies. For my newest startup, Normalyze, Dave has helped define our leadership of a new category -- including an internet explainer for Data Security Posture Management (DSPM) consistently ranked on Page One of Google Search. Very pleased with Dave's creativity and work quality!"

Amer Deeba, CEO and Cofounder at Normalyze

Blogs recast as e-book for Moogsoft

Created concept and copy for blogs and e-Book describing four simple reasons why rules-based solutions are failing IT operations. The e-book is about AIOps — the application of artificial intelligence techniques and how it liberates IT to deliver continuous service assurance.

"Dave was recommended to me by a colleague and we have been collaborating for some time now. It has firmly been a great pleasure working with Dave, a really decent and high integrity human being. What I have particularly appreciated is that he is a quick study and able to make sense of my opinions in a way that creates excellent consumable content. He is a writer of the highest calibre and someone I look forward to more excellent content coming from his metaphorical "pen". Not only does he make sense of content, but he adds to it in ways that are novel and engaging. In short I have no hesitation in recommending Dave, just don't steal him away 100% :-)”

Phil Tee, Chairman, CEO and Cofounder at Moogsoft, Inc. (acquired by Dell)

 
25-page folio for ebook format

25-page folio for web, print, and PDF download

5-page folio for web, print, and PDF download

 

Proof of Concept for Automotive Edge Computing Consortium

created a proof of concept format to show potential connected car stakeholders how the aecc’s technical approach enables data integration of distributed edge computing for hd mapping at scale. the format also showcases how the aecc solution can be executed and used in real-world environments to help with expanding data management needs.

"As an emerging technology consortium, AECC has a broad array of potential stakeholders of network and computing infrastructure for connected car big data. Dave helps us demystify the complexity for an inclusive story that allows everyone to grasp the big picture especially how our cutting edge research contributes to enabling business benefits."

Roger Berg, Communications Vice Chair, Automotive Edge Computing Consortium (and VP North America Research and Development, DENSO International America, Inc.)

Website - Alliance for Open Media

Developed concept and copy for a new industry consortium's initial launch site. founding Members included Amazon, Microsoft, Google, Cisco, Mozilla, Netflix and Intel, offering an open and royalty-free format for next-generation ultra high definition media.

"We turned to Dave for help creating a starting point for discussions about the new Alliance for Open Media website. The Alliance was very happy with the results for an initial site launch on a very short deadline."

Kevin Davis, Former Dir. Global Applications & Web Development, Virtual, Inc.

 
Wireframe and content for consortium website

Wireframe and content for consortium launch and website