Content for Hi-Tech Marketing & Selling
 
 

public content

Writing Samples

 
 
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Ebook / guide for PCI Security Standards Council

pCI Data Security Standard Quick Reference Guide explains this global industry standard and applying it to an organization's payment card transaction environment.

"Dave Buerger is a pleasure to work with - a fast, creative, and effective writer. Dave took the time to learn the subject matter well and has a keen ability for translating technical material for non-technical audiences. The physical and online editions of the Guide that Dave helped us prepare were well-received internationally by banks and merchants alike."

Bob Russo, Former General Manager at PCI Security Standards Council

 
 40-page folio produced on ring-bound 5.5" x 8" physical card stock and as a downloadable PDF

40-page folio produced on ring-bound 5.5" x 8" physical card stock and as a downloadable PDF

 2-page flip sheet for print and download as PDF

2-page flip sheet for print and download as PDF

 

Case Study for Accertify

Case study for Accertify, an American Express company about how Southwest Airlines used Accertify's automated solutions to dramatically reduce online payment fraud and chargebacks affecting Southwest's gift card program.

"For several years, Dave has helped Accertify to present our customers' stories in a way that is easily accessible to prospects who are exploring advanced technology solutions for reducing payment fraud and chargebacks. Dave generates good rapport with customers and is able to capture great quotes that present them in a positive light. We appreciate the writing talent Dave brings to our team!"

Jennifer Haney-Crowe
Former Director of Marketing
at Accertify, an
American Express Company

Ebook for American Tower

Created concept and copy for eBook describing how an innovative backup power system keeps American Tower's wireless transmission towers and service providers up and running when the grid fails.

"Dave is an awesome writer – his prose is tight, well-researched and fun at the same time. He knows how to keep a reader by helping us focus on what our target audience cares about. The resulting content is strategic, compelling and air tight."

Julie Matoon, Senior Marketing Manager at American Tower

 
 18-page folio prepared for animated ebook format

18-page folio prepared for animated ebook format

 10-page A4 folio for print and download as PDF

10-page A4 folio for print and download as PDF

 

White Paper for Outpost24

provides friendly introduction to a new, collaborative approach for securing apps. Shows a current challenge in the security world of addressing one topic for two viewpoints. In this case, stakeholders are IT security and risk managers responsible for app security, and Agile DevOps managers who need to understand the new, collaborative approach to Appsec.

"Outpost24 is the third company where I’ve hired Dave during the last eight years. For each project, Dave’s work has been turnkey and nearly publish-ready with the first draft. The mechanics are excellent - he helps us frame the right approach, creates a clear story, and produces powerful copy. But it's the resulting sales leads that are the real metric, we get accelerated interest every time. Thanks, Dave, for always being there as part of our virtual team!"

Bob Egner, Chief Marketing Officer at Outpost24

Solutions Brochure for Neustar

Infused new messaging for a product line rebrand into a solutions brochure.

"I have worked with Dave over the past year on several pieces of content for the security audience and I know I can always count on him to deliver exactly what I need. Dave has a very deep understanding of the technology world and is always on top of industry news and trends. He really takes the time to fully understand the project/deliverable needed. Dave is very easy to work with, professional, responsive and always on-time. He takes pride in his writing and always strides to do a great job. I enjoy working with Dave and I would highly recommend him!"

Kelly Hydock, Senior Field Channel Marketing Manager,
Neustar, Inc.

 
 7-page folio prepared for online display and download as PDF

7-page folio prepared for online display and download as PDF

 14-page folio for print and download as PDF

14-page folio for print and download as PDF

 

Research Report for Cyphort

A research report about how the top financial malware are successfully executing their exploits to gain access to bank accounts.

"When I need to outsource a writing project, I call Dave Buerger because his process is turnkey. He knows the security industry, will quickly scope the project and produces clean, professional copy with very little effort by my internal team. We value Dave's judgment and the quality of his work."

Shel Sharma, Former Director of Product Marketing at Cyphort

Website - Alliance for Open Media

Developed concept and copy for a new industry consortium's initial launch site. Members include Amazon, Microsoft, Google, Cisco, Mozilla, Netflix and Intel, who offer an open and royalty-free format for next-generation ultra high definition media.

"We turned to Dave for help creating a starting point for discussions about the new Alliance for Open Media website. The Alliance was very happy with the results for an initial site launch on a very short deadline."

Kevin Davis, Former Dir. Global Applications & Web Development, Virtual, Inc.

 
 Wireframe and content for consortium website

Wireframe and content for consortium website