Content for Hi-Tech Marketing & Selling

public content

Writing Samples


Ebook / guide for PCI Security Standards Council

pCI Data Security Standard Quick Reference Guide explains this global industry standard and applying it to an organization's payment card transaction environment.

"Dave Buerger is a pleasure to work with - a fast, creative, and effective writer. Dave took the time to learn the subject matter well and has a keen ability for translating technical material for non-technical audiences. The physical and online editions of the Guide that Dave helped us prepare were well-received internationally by banks and merchants alike."

Bob Russo, Former General Manager at PCI Security Standards Council

40-page folio produced on ring-bound 5.5" x 8" physical card stock and as a downloadable PDF

40-page folio produced on ring-bound 5.5" x 8" physical card stock and as a downloadable PDF

14-page white paper for print and download as PDF

14-page white paper for print and download as PDF


White Paper for Exabeam

guide providing eight steps to migrate A siem (security information and event management system).

"Dave has done such consistent and continuous work for Exabeam that he is considered an extension of the marketing team. He has deep and brought knowledge of IT and cybersecurity, and is always interested to learn more. He is easy to work with. He always puts together a clear outline for a project -blogs, white papers, etc - and delivers drafts and final copy at high quality in a timely way."

Trevor Daughney
VP of Product Marketing
at Exabeam

Blogs recast as E-book for Moogsoft

Created concept and copy for blogs and eBook describing four simple reasons why rules-based solutions are failing IT operations. The e-book is about AIOps - the application of artificial intelligence techniques and how it liberates IT to deliver continuous service assurance.

"Dave was recommended to me by a colleague and we have been collaborating for some time now. It has firmly been a great pleasure working with Dave, a really decent and high integrity human being. What I have particularly appreciated is that he is a quick study and able to make sense of my opinions in a way that creates excellent consumable content. He is a writer of the highest calibre and someone I look forward to more excellent content coming from his metaphorical "pen". Not only does he make sense of content, but he adds to it in ways that are novel and engaging. In short I have no hesitation in recommending Dave, just don't steal him away 100% :-)”

Phil Tee, Chairman, CEO and Co-Founder at Moogsoft, Inc.

25-page folio for ebook format

25-page folio for ebook format

10-page A4 folio for print and download as PDF

10-page A4 folio for print and download as PDF


White Paper for Outpost24

provides friendly introduction to a new, collaborative approach for securing apps. Shows a current challenge in the security world of addressing one topic for two viewpoints. In this case, stakeholders are IT security and risk managers responsible for app security, and Agile DevOps managers who need to understand the new, collaborative approach to Appsec.

"Outpost24 is the third company where I’ve hired Dave during the last eight years. For each project, Dave’s work has been turnkey and nearly publish-ready with the first draft. The mechanics are excellent - he helps us frame the right approach, creates a clear story, and produces powerful copy. But it's the resulting sales leads that are the real metric, we get accelerated interest every time. Thanks, Dave, for always being there as part of our virtual team!"

Bob Egner, Chief Marketing Officer at Outpost24

Ebook for American Tower

Created concept and copy for eBook describing how an innovative backup power system keeps American Tower's wireless transmission towers and service providers up and running when the grid fails.

"I have worked with Dave over the past year on several pieces of content for the security audience and I know I can always count on him to deliver exactly what I need. Dave has a very deep understanding of the technology world and is always on top of industry news and trends. He really takes the time to fully understand the project/deliverable needed. Dave is very easy to work with, professional, responsive and always on-time. He takes pride in his writing and always strides to do a great job. I enjoy working with Dave and I would highly recommend him!"

"Dave is an awesome writer – his prose is tight, well-researched and fun at the same time. He knows how to keep a reader by helping us focus on what our target audience cares about. The resulting content is strategic, compelling and air tight."

Julie Matoon, Senior Marketing Manager at American Tower

18-page folio prepared for animated ebook format

18-page folio prepared for animated ebook format

13-page folio

13-page folio


E-book for Arxan

profiles the online gaming business and how for publishers and developers can mitigate app vulnerabilities used by hackers and cheats.

"Dave has been great to have on our extended team to help with a range of writing tasks. He was a quick study of our company’s products, our value proposition and the unique space we fill in the cyber security market. Dave has a wealth of industry knowledge that makes working with him so easy. He is right there to help frame the best approach to what we need, and the content he’s created is loved by the field. I highly recommend Dave if you are looking to improve the quality and number of assets delivered to sales."

Ken Jochims, Director of Product Marketing at Arxan

Website - Alliance for Open Media

Developed concept and copy for a new industry consortium's initial launch site. Members include Amazon, Microsoft, Google, Cisco, Mozilla, Netflix and Intel, who offer an open and royalty-free format for next-generation ultra high definition media.

"We turned to Dave for help creating a starting point for discussions about the new Alliance for Open Media website. The Alliance was very happy with the results for an initial site launch on a very short deadline."

Kevin Davis, Former Dir. Global Applications & Web Development, Virtual, Inc.

Wireframe and content for consortium website

Wireframe and content for consortium website