Content for Hi-Tech Marketing & Selling
 
 

public content

Writing Samples

 
 
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Ebook / guide for PCI Security Standards Council

pCI Data Security Standard Quick Reference Guide explains this global industry standard and applying it to an organization's payment card transaction environment.

"Dave Buerger is a pleasure to work with - a fast, creative, and effective writer. Dave took the time to learn the subject matter well and has a keen ability for translating technical material for non-technical audiences. The physical and online editions of the Guide that Dave helped us prepare were well-received internationally by banks and merchants alike."

Bob Russo, Former General Manager at PCI Security Standards Council

 
 40-page folio produced on ring-bound 5.5" x 8" physical card stock and as a downloadable PDF

40-page folio produced on ring-bound 5.5" x 8" physical card stock and as a downloadable PDF

 2-page flip sheet for print and download as PDF

2-page flip sheet for print and download as PDF

 

Case Study for Accertify

Case study for Accertify, an American Express company about how Southwest Airlines used Accertify's automated solutions to dramatically reduce online payment fraud and chargebacks affecting Southwest's gift card program.

"For several years, Dave has helped Accertify to present our customers' stories in a way that is easily accessible to prospects who are exploring advanced technology solutions for reducing payment fraud and chargebacks. Dave generates good rapport with customers and is able to capture great quotes that present them in a positive light. We appreciate the writing talent Dave brings to our team!"

Jennifer Haney-Crowe
Former Director of Marketing
at Accertify, an
American Express Company

Ebook for American Tower

Created concept and copy for eBook describing how an innovative backup power system keeps American Tower's wireless transmission towers and service providers up and running when the grid fails.

"Dave is an awesome writer – his prose is tight, well-researched and fun at the same time. He knows how to keep a reader by helping us focus on what our target audience cares about. The resulting content is strategic, compelling and air tight."

Julie Matoon, Senior Marketing Manager at American Tower

 
 18-page folio prepared for animated ebook format

18-page folio prepared for animated ebook format

 87-page folio for print and download as PDF

87-page folio for print and download as PDF

 

Promotional Book for Qualys

Vulnerability Management for Dummies simply explains the essential steps of vulnerability management, and shows you how to select the right tools for network security.

"We've worked with Dave on many writing projects at Qualys including marketing collateral, case studies, positioning papers, and most recently the Dummies books for vulnerability management and PCI compliance. Dave is an accomplished writer with the ability to pick any hi-tech industry, learn its specifics and become a subject matter expert. His writing skills span the full gamete from hi-level positioning to technical papers. Dave also puts a lot of effort to understand the target audience for each piece and tailors the tone and content to address their needs. We enjoy working with Dave and highly recommend him."

Amer Deeba, Chief Commercial Officer at Qualys

White Paper for VASCO

White paper describes using mobile devices for securely accessing Automated Teller Machines and other financial services. It begins with a survey of myths about ATM skimming threats, suggests best practices to minimize breaches, and concludes with innovative solutions for strong authentication via mobile devices.

"In several senior marketing roles, I've reached out to Dave Buerger for help with campaign content. Each time the industry play was different, and each time Dave quickly got the gist - transforming it into business-friendly prose that moved our story forward. I keep Dave on my virtual team because he consistently delivers exactly what I need, on time and on budget."

David P. Vergara, Head of Global Product Marketing at VASCO Data Security

 
 15-page folio prepared for print and download as PDF

15-page folio prepared for print and download as PDF

 14-page folio for print and download as PDF

14-page folio for print and download as PDF

 

Research Report for Cyphort

A research report about how the top financial malware are successfully executing their exploits to gain access to bank accounts.

"When I need to outsource a writing project, I call Dave Buerger because his process is turnkey. He knows the security industry, will quickly scope the project and produces clean, professional copy with very little effort by my internal team. We value Dave's judgment and the quality of his work."

Shel Sharma, Former Director of Product Marketing at Cyphort

Website - Alliance for Open Media

Developed concept and copy for a new industry consortium's initial launch site. Members include Amazon, Microsoft, Google, Cisco, Mozilla, Netflix and Intel, who offer an open and royalty-free format for next-generation ultra high definition media.

"We turned to Dave for help creating a starting point for discussions about the new Alliance for Open Media website. The Alliance was very happy with the results for an initial site launch on a very short deadline."

Kevin Davis, Former Dir. Global Applications & Web Development, Virtual, Inc.

 
 Wireframe and content for consortium website

Wireframe and content for consortium website